Refilling Ideas


The Power of Perception
in The Ink Tank

The Power of Perception

When it comes to searching for new beauty products, we tend to believe that luxury brands with hefty price tags mean the best quality. Admit it—we are all guilty of occasionally indulging on items with fancy labels and pretty packaging despite being three times the price of the generic-brand competition. Something just feels better about buying attractive products, as if we fool ourselves into believing...

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Lauren McRae

23 May 2017
Creativity vs. Consistency
in The Ink Tank

Creativity vs. Consistency

In 2010 North American real estate company Morguard came to us with a request to create collateral for their 14 U.S. apartment communities. Since then, they have expanded their holdings to 31 properties in the U.S. When their corporate headquarters in Ontario hired a brand manager to revamp their brand, we were a bit nervous. Turns out we had nothing to fear. Morguard gave us the...

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Angelle Skaggs

09 May 2017
In Brand We Trust
in The Ink Tank

In Brand We Trust

Waaay back in 2000 when cell phones were still bricks and before I started at Studio Mundi, international telecommunications company TeleCorp (SunCom) hired us to create nationwide campaigns to promote their mobile phones and services. Their logo was already well established and came with a strict set of guidelines. Over the years, we spearheaded several collateral campaigns in multiple markets and languages, both under the...

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Angelle Skaggs

24 Apr 2017
Brand Partner = Brand Police
in The Ink Tank

Brand Partner = Brand Police

One of the things I love about working at Studio Mundi is that every day is different. Businesses and nonprofits come to us for help with all kinds of different projects. But something that we always keep in mind is to uphold the brand standards of our clients. Sometimes it doesn’t allow for much creativity on our part, but we understand that brand consistency is...

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Angelle Skaggs

09 Mar 2017
Uber may benefit most from the MADD + Frito-Lay cross marketing
in The Ink Tank

Branding together for a cause

What happens when you combine the considerable marketing muscle of Frito-Lay with socially responsible messaging from MADD and top it off with sizzling hot media magnet Uber? Tostitos Super Bowl Special Alcohol-Sensing Techno-Wonder Bags. Yes, Tostitos, you can use that name for the breathalyzer-style chip packaging. The bags light up green unless they sense alcohol when they switch to red and display a “Don’t Drink...

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studiomundi

30 Jan 2017
Revving up rhetoric that is politically neutral
in The Ink Tank

Revving up rhetoric that is politically neutral

In this time that is so politically charged and divided, how does a brand position itself? Left or right? Especially when this brand has been associated with gangs and guns (shooting up a Twin Peak’s restaurant parking lot in Waco, TX) as well as a sense of lawless freedom and independence (Easy Rider). They go back to basics. The new campaign invokes the American flag...

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studiomundi

25 Jan 2017
When everything is bold nothing is bold
in The Ink Tank

When everything is bold nothing is bold

It is a temptation. Since the release of PageMaker 1.0 in 1985, desktop publishing has been available to the masses. Before that, and well into the early ’90s, type was set by enormous machines using a code base a lot like HTML. In fact, HTML and XML were born from that early markup language with special code inserted for bold, italics, font sizes and justification....

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studiomundi

17 Jan 2017